Despite Taiwan being celebrated as the first country in Asia to legalise same-sex marriage and gaining widespread media recognition for its advancements in human rights, inclusive culture, and influence on business strategy—such as Thai Airways’ efforts to tap into the ‘pink dollar’—the visibility and awareness of queer Taiwanese Australians remain significantly underrepresented within mainstream Australian society, LGBTQIA+ communities, and Taiwanese Australian associations
Taiwan Pride Sydney aims to bridge this gap by promoting cultural awareness, enhancing tourism opportunities, advocating for human rights, and fostering business and community connections.
儘管台灣是亞洲首個合法化同性婚姻的國家，並在國際媒體上獲得顯著關注，展現其在人權、包容文化和商業策略方面的進步（案例：泰國航空針對台灣同志遊行進行市場開發），但台裔澳洲同志在主流澳洲社會、LGBTQIA+社群以及台灣澳洲各大社群中的能見度仍然相對較低。
Taiwan Pride Sydney / 台灣同志雪梨協會 - 正是為了改變這種現況而成立，其創辦主旨在提升能見度，並透過促進文化意識、增進雙邊旅遊產業、倡導人權，以及促進商業與社群的連結。